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Mobile Strategy and Being Mobile Ready

Do you have a mobile website? A mobile App? A mobile strategy?

There’s a great article on Mumbrella today about Google Australia’s research in to the mobile web, smartphone usage and smartphone penetration in Australia. Here are some of the key excerpts:

Google’s data: 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.

Jason Pellegrino, Google Australia’s head of mobile ads: “The year of mobile has already happened. If mobile strategy isn’t being considered by the CEO or at board level, you’re already behind the 8-ball.”

You can read the full story here, see one of our recent mobile website development projects here and you may be interested to read a mobile strategy post about the difference between Mobile Optimised Websites and Mobile Apps on our website.